How to Sell Resin Art on Instagram: Step-by-Step Plan

Instagram is where most resin artists in India find their buyers. Resin is shiny, colourful and satisfying to watch, which makes it perfect for reels. Here's a simple step-by-step plan to turn your page into orders.

Step 1: Set up your profile properly

• Switch to a Business or Creator account to see insights and add contact buttons.
• Use a clear name, for example "Asha Resin Art | Custom Gifts".
• Write a short bio: what you make, where you ship and how to order, e.g. "Custom resin nameplates & wedding keepsakes 🌸 Pan-India delivery · DM to order".
• Add a WhatsApp link so buyers can message you in one tap.
• Pin 3 posts: your best work, your price list and your reviews.

Step 2: Post reels, not just photos

Reels reach new people far more than photos do. Resin videos that do well:

• Pouring: colours flowing into the mould
• Demoulding: the reveal moment
• Before and after: raw flowers next to the finished block
• Process time-lapse of a full project
• Packing an order: builds trust

💡 Pro tip: Show the final result in the first 2 seconds, then the process. People decide quickly whether to keep watching.

Step 3: Post regularly

A simple weekly plan:

• 3 reels (process, reveal, customer order)
• 2 stories a day (behind the scenes, polls, new pieces)
• 1 post with a carousel of finished pieces

Consistency matters more than perfection.

Step 4: Use the right hashtags

Mix broad and local tags: #resinart #resinartindia #epoxyresinart #varmalapreservation #resinnameplate #customgifts #handmadeindia, plus your city (#mumbairesinart, #delhigifts and so on).

Step 5: Take great photos

Shiny resin needs good light. See How to Photograph Resin Art with Your Phone.

Step 6: Turn DMs into orders

• Reply quickly and politely.
• Keep a ready price list and delivery times.
• Ask for an advance for custom work.
• Share a design preview before pouring.
• Send a photo or video before shipping.

Step 7: Build trust

• Share customer reviews and unboxing videos.
• Post your packing process.
• Use highlights for Reviews, Price List, Wedding Orders and FAQs.
• Reply to comments.

Step 8: Grow with collaborations

Work with wedding photographers, planners, bakers and gift shops. Run small giveaways with other local small businesses.

👉 Shop resin for your next reel-worthy pour

FAQs

How often should I post resin reels?

Aim for 3 reels a week. Steady posting matters more than posting every day for a week and then stopping.

Should I show prices on Instagram?

Many artists share a "starting from" price list in a highlight. It saves time and attracts serious buyers.

What resin videos get the most views?

Pouring, demoulding reveals and before-and-after wedding flower pieces usually perform best.